ARTICLES

Chronicles in Motion: The Everlasting Journey of Reflection and Growth

Thoughts, meanderings, works in progress, and reflections on past work. I’m always up to something.

From Vision to Impact: The Role of Brand and Founder Stories in Shaping Business Identity
Brand Strategy, Content Marketing Nicholas Paulin Brand Strategy, Content Marketing Nicholas Paulin

From Vision to Impact: The Role of Brand and Founder Stories in Shaping Business Identity

Brand and founder stories both play crucial roles in shaping a business's identity and influencing stakeholder perceptions and behaviors. While a brand story communicates the company's purpose and values, a founder story humanizes the brand and demonstrates its authenticity. Effective, consistent communication of these narratives is essential for business success.

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Navigating the AI-Driven Era: A New Paradigm for Marketing Leadership
Artificial Intelligence, Marketing Leadership Nicholas Paulin Artificial Intelligence, Marketing Leadership Nicholas Paulin

Navigating the AI-Driven Era: A New Paradigm for Marketing Leadership

As Artificial Intelligence (AI) begins its transformative impact on marketing, the focus of leadership is shifting. The spotlight is moving from data-driven demand generation experts to brand marketers, who bring human creativity and emotional resonance to AI-enhanced strategies, shaping the new marketing frontier.

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