ARTICLES

Chronicles in Motion: The Everlasting Journey of Reflection and Growth

Thoughts, meanderings, works in progress, and reflections on past work. I’m always up to something.

From Vision to Impact: The Role of Brand and Founder Stories in Shaping Business Identity
Brand Strategy, Content Marketing Nicholas Paulin Brand Strategy, Content Marketing Nicholas Paulin

From Vision to Impact: The Role of Brand and Founder Stories in Shaping Business Identity

Brand and founder stories both play crucial roles in shaping a business's identity and influencing stakeholder perceptions and behaviors. While a brand story communicates the company's purpose and values, a founder story humanizes the brand and demonstrates its authenticity. Effective, consistent communication of these narratives is essential for business success.

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The Prompt Engineer: One Prompt To Rule Them All
Content Marketing Nicholas Paulin Content Marketing Nicholas Paulin

The Prompt Engineer: One Prompt To Rule Them All

While ChatGPT is a powerful tool, harnessing its capabilities can sometimes pose a challenge. Enter the "Prompt Engineer," an ingenious hack that dramatically enhances the efficiency and ease of content generation. Leverage this helpful prompt to refine your input through an iterative process, ensuring better alignment with your content needs.

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Content Marketing Shifts: Navigating the 2023 Landscape
Content Marketing Nicholas Paulin Content Marketing Nicholas Paulin

Content Marketing Shifts: Navigating the 2023 Landscape

In 2023, the content marketing landscape is evolving rapidly with shifts in SEO, social media, and personalized content spaces. Businesses need to understand these changes and adapt their strategies to stay competitive. Personalization, long-tail keywords, platform-specific content, video marketing, and private communities are among the strategies that can help businesses navigate these changes effectively.

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