Public Relations
CHALLENGE
Develop and execute a project to increase brand awareness and capture industry media attention through the strategic creation and distribution of compelling press releases.
Aug 07, 2019
Label Insight Granted U.S. Patent for Information Management of Product Ingredients
The company receives a second patent for its groundbreaking data science technology to power digital innovation for brands and retailers.
July 16, 2019
Raley’s Expands Shelf Guide to Advance Label Transparency
One-of-a-kind in-store and online tool now includes 23 health and lifestyle attributes to help more shoppers make better choices.
May 28, 2019
IRI and Label Insight Join Forces to Provide Enhanced Ingredient-Level Insights and Analysis
New capability helps CPG manufacturers and retailers track growth and opportunities, leveraging thousands of new product and label attributes within the IRI Liquid Data platform.
Apr 24, 2019
Topco Expands Engagement with Label Insight to Empower Members' Transparency Initiatives
More than 10,000 SmartLabel® pages launched to date; the next phase focused on custom attribute data grocers can use for e-commerce, mobile, and in-store initiatives.
Mar 13, 2019
New Survey from Label Insight Reveals Which Loosely-Regulated Marketing Claims Motivate Shoppers to Buy
Many product claims that influence U.S. shoppers aren't actually regulated.
Jan 24, 2019
Label Insight Powers Fragrance Ingredient Transparency for Unilever
Unilever Leverages Label Insight to Become First CPG Company to Disclose Fragrance Ingredients in Personal Care Products.