HomeAware required an identity that encapsulated its brand principles, accentuated its uniqueness, and distinctly set it apart in the competitive landscape of the home security market while still holding on to some of the original elements of the former identity.

My vision was to construct a cohesive emblem that harmoniously integrated the tangible aspect of the home, the sophistication of digital presence detection technology, and the emotive sentiment of safety and awareness. The ultimate goal was to create a unique brand mark that encapsulates all these elements that could one day stand alone without the need for its wordmark.